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Choosing The Right Domain Name

Choosing the right domain name for your business should be a top priority. As with most of your branding, a domain name is something that should be carefully chosen and never changed. Take a look at some of our tips for making you decide on the right domain name for your new business’ website.

1. “The DR & R Rule”.
My favorite and most acclaimed rule: don’t rush it & research. Once you start your business and begin creating promo material using this URL you should stick to this URL. Choose a URL that you will be happy with, that truly represents your business and that will make potential clients easy to find you and most importantly – remember you. If you don’t have a business name yet, carefully research posible words. Sit back and think like that potential client “how will the most likely look for you?”. However, if you have a business name you should try and get that one. In case, it’s taken try adding prefixes to it until you find the perfect domain.

2. .com, .net, .what?!
This a question we often get from clients; “should i get a .com, or a .net? how about a .org?… can i get them all?” Truthfully, this is a personal matter. Some are gonna say no and some will say yes. My advice? Always aim for the .COM – however, there will be plenty of times where you won’t be able to get that domain. In that case a .net is always a good second option. Addtionally, we now have .CO domains available, so if you are able to get it, you should!

To start, .CO is a natural shortener for any .com, .co.uk and .co.whatever-else (eg,

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.co.jp, .co.il, .co.kr, etc.) And in these days of social

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media where every character counts, and 140 characters can change the world – the value of one less character in your domain name can not be underestimated. As it turns out, one character domain names are not available in .com, and the two and three character domain have been long ago allocated. At least for now, .CO is a wide open name space — and the opportunities to get a short, memorable web addresses are plenty. [link]

3. Easy, be memorable.
Go for a domain that is easy to type and remember. We recommend domain names with three words at the most. Can you keep it within two words? Perfect! Now say it out loud. Does it have several possible spellings? If you have to spell the domain name everytime, then I recommend choosing a different domain name to avoid confusion.

4. SEO
It’s better for SEO (“search engine optimization”)! Search engines such as Google, Yahoo!, Bing, etc will will precedence to websites having their own domain name (.com, .net, etc), rather than a blogspot.com, tumblr.com or wordpress.com. This will help your content achieve higher rankings which at the end of the day will help you reach that first page in search results.

If you are having hard time choosing your domain name, here’s a few resources that will help you end your hunt.



How did you decide on your domain name? Let’s be honest… how many domain names do you own?