For Heliana MUA, the Halloween season is a crucial period, and we meticulously planned and executed a month-long content calendar to maximize her visibility and engagement. Our strategy included creating static content and reels to showcase over 12 unique makeup looks, resulting in approximately 50 social media posts tailored for both Facebook and Instagram. This comprehensive approach encompassed posts and stories, ensuring a consistent and captivating presence across platforms. The campaign effectively highlighted Heliana’s exceptional skills in special effects makeup, driving significant engagement and showcasing her expertise during this pivotal season.