For Groomaholic, we undertook a comprehensive rebranding project that centered around upgrading their logo to reflect a more modern style. While doing so, we retained their signature icons and pets, acknowledging the emotional significance these elements hold for the brand and its clients. Our design process prioritized the application of best design practices, ensuring the new logo was not only visually appealing but also aligned perfectly with the client’s expectations, vision, and emotional connection to their brand. This rebranding effort successfully refreshed Groomaholic’s visual identity while preserving the elements that make it uniquely special.