For Heliana, a young cosmetologist specializing in special effects, we developed a unique brand aesthetic that effectively portrays both her cosmetology services and special effects expertise. Following the client’s brief, we incorporated dark colors and Asian-inspired elements to create a distinctive look. The result is a brand identity that clearly conveys her dual focus while also providing a cohesive and appealing look for future product launches. This branding strategy not only highlights Heliana’s skills and specialties but also sets the stage for her future growth in the beauty and special effects industry.