I may be a baker now, but I actually studied marketing and advertising so I know a thing or two about branding. In fact, I think branding is one of the first things you need to consider when you’re about to start and/or promote a business.
From the moment baking went from being my hobby to being my business I knew I wanted it to be and look as professional as possible. Once I had the name for my business I called Marii from Pink Studios so she could design a logo for me. I wanted something pretty but simple. She nailed it and let me tell you, pretty and simple has been our motto ever since.
I studied all the options she sent me and chose what has been our logo for the past three years. Now, here’s when branding became very important. I wanted my clients to be able to identify our business and
I wanted everything to be related. Since then, we’ve launched our website, made flyers, labels and business cards, and established a presence in social media. And every single one of those things has been made with a specific look and color scheme to match our logo and brand. And to my satisfaction, we get a lot of compliments for it.
I honestly believe that in order for your clients to recognize your business you need to be consistent. It doesn’t matter if it is a small business. You might think people don’t notice that kind of stuff, but they do. If you change your logo too often people won’t know what to look for and quite frankly, it doesn’t look professional. Yes, you can make a few slight changes every now and then to keep things fresh but always thinking about your brand as a whole.
Long story short, branding has been extremely important for my business almost, if not, as important as my products.
Your look speaks volumes about what
you have to offer. If you want people to take you and your business seriously, you need to look and be professional.
Take a second and stop by our website to check out all of our amazing branding by Pink Studios.
Güd Stuff by D
W
ebsite: www.gudstuffbyd.com
Facebook: www.facebook.com/GudStuffbyD
Twitter: www.twitter.com/GudStuffbyD
Instagram: www.instagram.com/GudStuffbyD
Pinterest: www.pinterest.com/GudStuffbyD
{Thank you Denice from Güd Stuff by D for such a great post! We are glad to have helped your business in such a fun and creative way! Your treats are delicious!}