Social Media Archives - Page 2 of 2 - Pink Studios

Tweet to the Future!

Twitter unrolled a huge update recently, enabling users to schedule tweets up to one year in advance. This is a long-awaited feature that will be widely used by all types of users, with brands and business owners potentially benefitting the most. Any Twitter account can also schedule picture tweets using Twitter’s pic.twitter.com service. While social media management tools like HootSuite have enabled scheduled tweets for users in the past, this is the first time that users can schedule a picture tweet.

How do I schedule a tweet?

Twitter has made the process of scheduling tweets fairly simple. You can schedule a tweet in only six steps:

  1. Go to ads.twitter.com and log in with your Twitter account.

  2. Navigate to Creatives -> Tweets -> Compose Tweet.

  3. Click Scheduling.

  4. On the next screen, Twitter will suggest a time for your tweet to be published, but you can modify this to any date and time you desire.

  5. Write your tweet.

  6. Click Schedule Tweet.

Scheduling your tweet is as simple as that.

Who benefits most from scheduled tweets?

Brands with active social media campaigns benefit the most from scheduled tweets. Ideally, brand marketing managers can input an entire week’s worth of tweets in the span of several minutes, making the manual process of precisely planned tweets a thing of the past. Marketing experts familiar with HootSuite may find scheduling tweets especially easier when it comes to photo tweets, as pictures hosted on pic.twitter.com appear automatically embedded in a tweet. This results in higher engagement levels, which is precisely what brands are seeking on Twitter. For example, a company that creates contractor software can now conveniently provide different selling points throughout the week, inputted all in one place.

Of course, you don’t have to manage a brand to benefit from scheduled posts. Any normal user can increase their prominence on Twitter as well. Witty tweets within a few minutes of one another may not receive much attention, as they appear clustered together on other users’ feed. Scheduling tweets allows all users to separate their witty 140-character banter throughout the day, likely resulting in more users viewing their tweets, since the content is spread out rather than jumbled together.

What’s the outlook of HootSuite after this update?

HootSuite has been acclaimed since forming in 2008. It currently has over seven million users. However, Twitter’s unveiling of scheduled tweets may be a detriment for HootSuite, as scheduling tweets was a feature that attracted many to HootSuite, since it was not possible to do directly through Twitter until now. While this may negatively impact HootSuite slightly, it is unlikely that the software will dwindle significantly in popularity.

HootSuite is also used by many social media experts who manage numerous pages throughout social media networks. As of now, Twitter does not allow the ability to manage multiple Twitter accounts simultaneously, which means HootSuite should remain a popular tool for now. While Twitter may seek to eradicate third-party management options like HootSuite in the future, Twitter does not have enough options or management functionality to knock them off the block just yet.

Are you excited about the new scheduling feature? How are you going to use it?

Adrienne Erin is a freelance writer who covers trends in social media and social marketing. She has written for Content Marketing Institute, MarketingProfs, and Search Engine People, and is always looking for new opportunities. To see more of her work, follow her on Twitter or check out her blog, Pongra.

How To Promote Your Business On Facebook

Using Facebook to promote your business these days is more fun than ever! Companies can promote their brands and products in completely new ways thanks to the number of options that technology offers to the world of marketing. Expensive marketing campaigns are a thing of the past – now you can advertise, often entirely for free, right on your Facebook page.

Keep in mind that your customers will want to see constantly shifting content. You want to keep your Facebook page fresh and exciting so that your clients will stay engaged. So what should you be doing to keep your online persona timely and interesting?

If your business does e-commerce, you probably have a good idea of how much Facebook can help you promote your business and increase sales. But even the masters of social media activity run out of ideas once in a while. Here are six tips to keep your Facebook posts exciting and click-worthy and your engagement high.

Engage your Followers with Questions

Try to start a conversation and keep your customers engaged in your brand and services. If you are in the clothing industry, you can offer links to information and articles about design trends and ask your audience about their opinions. Put up photos of different outfits and ask people how much they would pay for them or which ones they like better. There’s no real science to getting people engaged so bring your own personality into it. Consumers love to feel like there is a real human behind all the messaging.

Offer Discounts and Giveaways

This is one of the oldest rules of marketing and it still holds true today – people love to feel like they are getting a deal. Try offering “limited time only” specials one day a week, or “first twenty buyers for product A get product B free.”  You’ll be amazed at how much traffic this can drive to your site.

Host Contests

In addition to freebies, you can run contests that get your customers more engaged. These can be anything from games like “caption this photo” to having followers submit pictures of people using your product. You could even hold a Fan of the Week contest for the person who has bought the most products or posted/shared the most on your page.  One example of this strategy in action is Victor Electronic Mouse Traps. They hold a trivia contest every other month on their Facebook and give away gift cards to their winners. If they can get their fans excited about mousetraps, imagine how excited you can get fans about your business!

Advertise

It isn’t free, but it is effective: Facebook offers some of the most targeted advertising money can buy. Promote your page either to your existing audience, their friends, or an entirely new group of people to build engagement and your number of likes. You can promote your wedding service to single (or even engaged!) women in their early to mid 20s, for example, or target your line of pet products to people who name “dogs” or “cats” as interests. This is especially useful in combination with some of these other tips – promote your contest or specials to exactly the right audience.

Offer Advice

Everyone loves free advice from experts. If your company specializes in a certain field (i.e. sports equipment, massage therapy, housecleaning supplies, etc.), post some helpful tips or information that’s relevant to what you do. It will start conversations and also make your customers think of you as a go-to source for info on the topic.

Link your Instagram to Facebook

You may want to consider getting an Instagram account if you don’t already have one. It’s a great way to share photos with customers and strengthen your brand identity. Take photos of people using your products or of your office space and employees. Upload them using Instagram and publish them straight to your Facebook. Photos are always an eye-catching way to engage your followers and get them excited about your company.

 

Facebook is a great way to promote your business. Using these tips, you can start working on new and exciting content today.

 

Adrienne Erin is a freelance writer who covers trends in social media and social marketing. She has written for Content Marketing Institute, MarketingProfs, and Search Engine People, and is always looking for new opportunities. To see more of her work, follow her on Twitter at @adrienneerin.

How to Get Your Small Business Started on Pinterest

By now you have probably figured out that social media is not just here to stay, but is the way of the future. People of all ages can now be found clicking and scrolling all day long through their Facebook and Twitter feeds. But this isn’t just good

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news for the high school socialite – it’s also an incredible opportunity for small business owners, who have access to an increasingly wide-ranging audience.

Pinterest

is one of the most rapidly growing social networks out there, with over 70 million users. It is entirely based around visual imagery – users collect and share images of food, art, products, and any number of things; the common thread is that everything that grows “viral” on the site is pleasing to the eye.

How to get started

Because you cannot change your username once you have set up your account, be sure to use the name you have used across all over social networking sites, if it’s available, for consistency’s sake. Next, add a short profile of your business and a URL to point users towards your products.

Now, you should verify your website to have access to Pinterest’s free analytics tools to track the success and reach of your pins. Make sure to add the “Pin It” button to the products on your website, which will allow users to share your items and increase your visibility.

Be sure to find the audience that most pertains to what you are trying to sell. If your audience consists of twenty-something fashionistas, target them with boards and pins about trends, seasonal colors, and your statement products. Remember that not every item you pin should be one of your products; on social media, people can smell when you’re trying to sell them something, and they’ll be quick to run the other direction! Instead, curate the resources, images, and videos (yes, you can pin videos!) that best suit their interests, and sprinkle in your products organically.

As you might expect, on the other hand broadening your audience too far will disrupt your focus. Pin too randomly, and anyone who finds you won’t know whether you’ll be pinning things they consistently enjoy or not. Don’t pin a picture of a puppy to a board about cookies, unless it’s about homemade dog biscuits. Don’t pin something about heavy equipment to a board about wedding cakes, unless it’s a construction-themed cake. You get the idea.

Pinterest is a network devoted to compelling imagery, and your business will thrive there if you have stunning product shots or images of what you sell in use. However, if you don’t have beautiful images or your business isn’t the most photogenic, there are still ways to attract an audience. If you have a blog, you probably are already aware that you should be using compelling imagery; encourage your readers to pin these. You can also use online tools like Pinstamatic to create pinnable and repinnable quotes, memes, and sayings, or stitch together photographs to create a simple infographic-like tutorial. When it comes to pinning, you will need to be creative – again, this is when you need to best know your audience and what kinds of posts they would find compelling.

Some Dos

  • It’s important to remember that, during the day, most people are busy and not checking Pinterest religiously. Internet traffic is highest on weeknights and on weekend mornings. Shoot to post during those peak hours.

  • If you’re selling a product, be sure to put the price, marked by a “$” (or whatever currency you use) in the description. That will ensure that it is listed in the Gifts section, for free, and will certainly ensure it reaches the proper audience.

  • Pinterest doesn’t feel like a social network per-se, but remember that it is. You can comment, favorite, and re-pin, allowing you to interact with other users and further increase your visibility.

Some Don’ts

  • If you tend to pin a million things at once, break the habit for your business’ Pinterest. Don’t spam your followers with pins – spread it out by pinning two or three things at a time, and make an effort to log in more frequently.

  • Many marketers make the mistake of posting too many of their own products, and not enough other images. In order to ensure you are reaching a wide audience, and maintaining their interest, it might be good to adhere to the 25% rule: 1 out of every 4 posts should be something of yours.

  • Pinterest’s web analytics allows you to analyze the success of your pins and re-pins, but too often people ignore them. You have the data in front of you, so it wouldn’t hurt to use it to your advantage.

 

Adrienne Erin is a freelance writer who covers trends in social media and social marketing. She has written for Content Marketing Institute, MarketingProfs, and Search Engine People, and is always looking for new opportunities. To see more of her work, follow her on Twitter at @adrienneerin.

A LIKE doesn't guarantee a post on your feed

Did you know…

Social media / Social Networks are all about “networking”. Shocking, huh?
Simply liking a Facebook page does not mean it will show in your News Feed. If you do not interact with that page Facebook thinks you are not interested so the page will not be shown in your News Feed.

You like pages for a reason, right?

Have you noticed how when you interact frequently with a specific page, you always see their posts on your Feed? However, at times you see a post from a page you didn’t even remember you had “Like” in the first place – that’s probably because you rarely interact with them.

If you interact with Facebook pages by liking new or old posts, commenting or sharing, Facebook will understand that the page has great value to you and will show you more of them and at the same time will show that page’s posts to a wider audience.

If you like a page, please interact with them with some likes, shares or comments.

Do you LIKE us on Facebook? https://www.facebook.com/pinkstudios Go and say Hello over there!

See all Facebook updates

Great news! You can now see all Facebook updates from the pages you decide to. Follow these

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and enjoy your favorite Facebook Pages updates.