It all started eight years ago…
and it could not have been possible without YOU!
Eight years ago, we decided to begin our “little” journey called Pink Studios; and clearly this has evolved into something that never in my wildest dreams I imagined.
What has happened ever since?
- We’ve worked with way over 50 clients.
- Built over 22 websites.
- Worked on over 150 projects.
- Managed over $100K in digital media buy. (yes, you read correctly!)
They say, “Choose a job you love, and you will never have to work a day in your life“ and boy, were they right!
Today, I want to really show you how grateful I am for you, your business and my wish to your continuous growth. Therefore, starting today through the end of April 2017; we will be offering 20% off on any service booked by the end of the month. Yes! It’s not a typo! We are that happy! 🙂
Whether it’s a website audit, help with your social media content, strategy or ads; email marketing, graphic design; you name it; it’s included!
Take advantage and grab this today, before it’s too late. Click here to send us an email or here to fill out the contact form.
We’re so excited. Let’s get started!
Don’t forget to sign up to your mailing list below, it’s quick and easy and you will receive tons of free and valuable information.
If you are anything like me, i know you LOVE ♥️ to switch up your phone’s wallpaper frequently. Ever so often i find myself looking motivational quotes and turning them into wallpapers to keep me pumped during the day – heck how often do you check your phone per day?For 2017, I decided to change things up a little and make my own wallpaper and share it with you guys. Therefore, February’s freebie will be #girlboss wallpaper. Closing 2016 made me realize how many #girlbosses and powerful / empowered women are around me. This is something that we need to cultivate and not criticize.
Grab it now!
So, if you want to update your phone’s look and feel for February, fill the form below and you’ll get instand access to the #girlboss wallpaper and please, pretty please, if you do use it; please tag us on Facebook, Twitter on Insta with your screenshot using the hashtag #psgirlboss. Would love love love to see it 😍 and if you like it, please share this post with other #girlbosses around you; would you? 😉
If you’ve paid attention, you’d know we’ve been throwing some clues out there. On our latest article “Rebranding: The exception to the Rule”, we talked in detail about the reasons to rebrand, when to do
it, how it should be done, and more.
Since the launch of Pink Studios in 2009 – we’ve come a long way. The past year has been fantastic for us. We’ve had the pleasure of working with so many great clients, many new opportunities have come our way, numerous amounts of compliments and referrals from happy clients and we just could not be happier. When we first started with this crazy idea called Pink Studios, we never imagined the success we would have. We grabbed our MacBook, a notebook, drafted a quick logo and Pink Studios was born. At that moment, there wasn’t much thought put into what our logo would be, we just wanted something with pink on it and that was it. We didn’t do much brainstorming like we usually do. Our time was spent on getting work
done for our clients.
As time has passed, we’ve realized that we need to expand and become an option to other businesses and our logo and branding was a limitation. Without further ado, we are happy to unveil our newest logo design.
We would DIE to know what you think about it. Please comment below 🙂
Pink Studios logo
If you were to ask anyone my opinion about rebranding, they would all say that I am totally against it. Often, people think
that they can rebrand every couple of months or every time they get tired of their logo and colors. Wrong! Imagine if Coca-Cola changed their entire appearance and now they offered their drink on a green carton-box? Would you be able to find it? What if they also changed their recipe? You’ll have so many questions that you’ll feel overwhelmed and will hesitate in consuming it which will result in loss of business for them.
But, guess what? There is always an exception to any rule and with rebranding this is the case.
Before going any further, let’s just explain what rebranding is and the reasons why companies take this route.
What is rebranding?
Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, and competitors. Often, this involves radical changes to a brand’s logo, name, image, marketing strategy, and advertising themes. 
Is rebranding a smart move for your business?
Business owners will often be tempted to fully rebrand, and while we are often opposed to it, there will be cases in which a rebranding – slight or full – is recommended. Before jumping into this, you should analyze the reasons as of why you want to rebrand. Are you tired of your brand colors? – If that’s the case we’re sorry. Brand colors should be carefully studied and analyzed before launching a brand. Those should not be changed every time you get tired of them. Refer to Coca-Cola example above.
Reasons to rebrand
Your brand is not portraying the vision you need it to. As time passes, your taste will definitely change and the vision you want to portray to your clients might change as well. On these cases, a slight rebrand is recommended to – while keeping the basics of your brand in place, introduce a more modern, or classic or simple style.
Are you merging multiple companies? If that’s the case, then you probably need to rebrand in order to introduce these brands to the world.
There might come a point during your business’ lifetime where you’ll want to expand your niche. Your type of brand might appeal to a specific target audience, however if you need to expand that range a rebrand (slight or full) could be a good option for you. Let’s say for example that your business is called: “Annie’s Hair Supplies” and this business originally sold hair products & hair extensions. One day, you decide that you want to expand and sell a broad range of products within the beauty industry. How about massage chairs? Wax products? Nail supplies? With a name like “Annie’s Hair Supplies” people might not consider your business when looking for manicure or massage supplies. In this case, a rebrand is recommended.
If your brand is too similar to another trademarked/copyrighted company, you might want to implement some changes in order to prevent legal battles.
If after great analyzing and brainstorming you feel like you need to rebrand, here’s a few steps to implement it successfully:
Have a strategy in place. Determine why are you doing this. Will it increase your business? Analyze the competition. What are they doing that you can learn from? What are some of them doing that you absolutely dislike? Make sure that this rebrand will absolutely portray who you are, how you want to be seen by others and the direction you are going.
2. Brand Summary:
Write a document describing who you are, what you offer, etc. This will help you stay focused on the new strategy and will also help you when talking to others about your brand.
Keep in mind the costs involved in rebranding efforts. Make a list of all the items that will need to be edited to fit your new style and brand.
Remember, you will need to invest on a graphic designer and printing company to get your marketing materials in place.
Some of these items could be: logo, website, blog, social media, brochures, business cards, flyers, outdoor signs, email marketing, promo items, radio, tv, static clings, vehicle signs, invoices, proposals, email signatures…
My love for typography is almost as big as my hate for ugly/over-used/non-legible fonts.
- If you like girly cursive fonts, that does not mean that your logo image should incorporate those.
- Go for a font that will always be legible.
- Avoid over-used fonts. Select a font that will make you stand from the crowd without looking like you are stealing someone’s identity.
4. Logo Variations:
While your logo should only be one, you can have different options to make sure its legible in all the different uses you might have for it. If your logo font is white, make sure to have a black version or a darker color version for when used on a light background color.
While we tend to choose colors based on our likes and dislikes, colors have a psychological theory behind them. Make sure to select them carefully.
Once you are ready, let’s launch this baby! Make sure you have a consistent image throughout your media outlets – newspaper, magazine ads, website, social media, blog, printed material, etc.
Take a look at our most recent rebrand for New York-based event planner Melissa from Events by Missy.
Brochure & business cards: http://pinkstudios.net/portfolio/print-events-by-missy/
Left: old | Right: new
Famous brands who at some point have rebranded (sccuessfully or not): Gap, Tropicana, Coca-Cola, Pepsi, Delta, and most recently: Yahoo!
In hopes of bringing our clients , friends and readers the latest news, tips and tricks to run their businesses more efficiently, we’ve added a new member to our Pink Studios‘ family!
It is my pleasure to introduce to you our newest guest blogger: Adrienne Erin
Let’s get to know Adrienne…
• Lives in a small town in Pennsylvania called Carlisle
• Studied art in Ohio
• Loves to write
• Called one of the 6 Must-Reads for Social Marketers by Offerpop
• Has written and been featured on: searchenginepeople.com, sitepronews.com, contentmarketinginstitute.com among other sites.
I’m sure Adrienne will bring some great content to all of us that will guide you on your small business journey.
Please take a minute time to leave a comment welcoming Adrienne. Anything else you want to know about her? Ask away! Have any blog topic suggestions for us?
In the past year Pink Studios has grown in a way we never even dreamed of. Work is never ending; new clients, return clients, referrals… they all want to work with us and we feel so blessed for that.
Looking for a new way to reach out to our clients, friends
and just everyone out there we decided to relaunch our blog. To do that,
we needed fresh content so we took on the task of finding guest bloggers for Pink Studios through our social networks. We were surprise at the amount of people who contacted us.
Right away, this girl stood up. It is my pleasure to introduce to you our newest guest blogger: Alicia Nguyen
Let’s get to know Alicia…
• Lives in Idaho
• Graduated last year from college with a degree in English.
• Works at a local Marketing firm
• Has an inmense passion for writing and blogging
• Detailed oriented
I’m sure Alicia will bring some great content to all of us that will guide you on your small business journey.
Please take a minute time to leave a comment welcoming Alicia. Anything else you want to know about her? Ask away! Have any blog topic suggestions for us?