Business Tips Archives - Pink Studios
I Quit My 9-5 Job 365 Days Ago: Lessons Learned

I Quit My 9-5 Job 365 Days Ago: Lessons Learned

Three-hundred and sixty five days ago I decided it was time to slap the “what if’s” in the face and start walking my own path.

It was a hard decision, I remember the day clearly. After much debating and going back and forth on the pros and cons of moving forward with this decision and the possible consequences; at 5:46pm on July 15th 2016 I hit the “send” button on my corporate computer.

After quitting my 9-5, I took a well-deserved vacation. I’m not going to lie, it was nothing fancy, just doing absolutely nothing – and it felt AMAZING and oh, so weird. I didn’t spend any time on my computer, I rarely cooked and I binge-watched “Drop Dead Diva” on Netflix. 🙂

Going back to my decision of quitting my 9-5, the questions I often get asked are: “Did you have any clients lined up?” and “why did you quit?“. The answers are pretty simple: no, I did not have any clients lined up. At the moment, I hadn’t even reach out to my former clients to let them know I was available. The reason why? Disappointing others was the hardest part of this journey, however, after thoroughly analyzing the pros and cons and what my life could be if I went ahead with this decision, the amount of trust I had in myself and my abilities were just much greater.

What would I say to the 9-5 version of me?

I would say the same thing I would have told myself after graduating college and that I shared with ambinity: here. If you never take risks you will never know if your dreams could become your lifestyle. Better an “oops” than a “what if”.




 

What have I accomplished and learned these past 365 days as a full-time business owner?
    1. Took a well-deserved break. Burn-out is a serious deal; and in order to recharge I needed to work less, relax more and do nothing for a while. It felt amazing and it was exactly what I needed right then and there.
    2. Reconnected with myself. Creativity was running low as life had evolved into routines that did not promote creativity.
    3. Reconnected with my family and friends. Old routines had me 100% focused on one thing and were making me distance myself from loved ones. Although I cannot say that I am the best at this right now; I am able to admit that I am making conscious efforts to correct this and I only hope that these people understand.
    4. Redesigned our website to look how you are enjoying it now. This was long overdue. As a business owner, one of the things that I had to reconsider was my digital image. For the longest time, I had focused on making others shine through their digital presence and I had abandoned mine. This time around was my time to shine and I had to take matters into my own hands.
    5. Changed my Instagram strategy. Clearly, our feed needed a grid strategy that matched our taste and we’re slowly getting there.
    6. I love you Mondays. For an unknown reason, Mondays have become my favorite day of the week. Reason being, it feels like a fresh start, creativity is on high, and I feel like I can easily conquer the world with a well-planned week and substantial amounts of coffee in place.
    7. Put systems in place. In order to be successful, Pink Studios needed organization and systems; therefore, I came up with a few several processes and discovered useful apps to help me run my business. Best thing about it? I am sharing all of those secrets on a blog series. Starting with: Accounting Apps that will Rock Your Small Business and Social Media Apps that will Rock Your Small Business.
    8. Time is money and you have to work hard to earn it. Say good-bye to splurging on shopping or eating out and hello to being a boss; a responsible boss. If your business model is on a per-hour basis; every minute you waste is money that you lose. Maybe I’m a little over-dramatic here, but this is what has allowed me to better structure my time.
    9. Slowly but surely, made my dream office closer to a reality. If you know me, you know that I am obsessed with pretty office spaces. Ever since I signed up for Pinterest, my #officegoals boards was one of the first boards I made. Now that I needed an office, I made sure to follow my dream. There are still a few things that I’d love to incorporate into my office; however, I am very happy with how it looks and the compliments we always receive when people arrive. If you want to steal some of my office products and decor, I’ve put together a list of some of my favorites below.

    10. Met María Elena from ambinity. Our similarities and work-ethics are too alike not to like each other. Fun fact: we both followed each other’s work on social media before meeting and actually realizing it. As she says, “tribes” are about inspiring, bringing positive energy and collaborating with each other.
    11. Media buying. Ran Facebook, Google AdWords and YouTube ads for several big clients. Went back to spending big bucks here.
    12. Built two and a half (one is not finished yet) websites. This one and this one.
    13. Female empowerment is the new black. Lately, I have become more aware of females starting their own businesses and my friend Janette is the best at promoting this. Recently she also quit her 9-5 to pursue her business Belleza Tropical full time and I couldn’t be prouder. Bottom line, if you are going to be an entrepreneur you need to surround yourself with positive people that also empower you.
    14. Began working out. Going from being an active person to gaining weight and feeling as tired as I was feeling; was without a doubt a new feeling to me. A few months ago I decided to do something and joined a gym and although I have not been as committed as I should be; the feeling that I am doing something for myself and my health is indescribable.
    15. Travel. For the longest time, vacations consisted of weekend getaways; now this year we were able to go back to my beautiful California and was also able to squeeze in Las Vegas, Nevada. #westsidegoals
    16. Took a course and passed! Today, I am proud to announce that I am an Evernote Certified Consultant. And, as far as I know, I might be the first one in Puerto Rico (still double-checking that fact). Pretty awesome, huh? If you need Evernote assistance or if you are interested in it, feel free to drop me a line. I’m your girl!
    17. Replace the 9-5ish for 24/7. Yes, being your own boss and working from home has its own perks; but if you want to be successful you need to hustle, work hard, weekends and late at night. Don’t get me wrong, it all depends on your industry and what you do; but don’t mistake the glamour of working-from home and being your own boss for slacking.
    18. Binge-watched #girlboss on Netflix and although I expected something different I enjoyed it. Next, I’d like to read the book.
    19. My story was featured as a Career profile on ambinity. #goals 🙌🏾
    20. I hate to break it to you, but, i feel as happy as a person could be. I feel 100% in control of my life, my business, my decisions, my finances and it feels amazing. Lesson learned here? Don’t ever compromise your happiness, health or your success. You can go as far as you set your mind to.

Mari Nieves - I'm happy

What do I want to accomplish in the next 365 days?
  1. Since I was young, I enjoyed reading; however as life became more complicated this is something I stopped doing. Now, it is on my priority list to start doing this. Disconnect a bit and focus my energy on reading. Let me know if you have any recommendations.
  2. Increase projected revenue for next year by 30%.
  3. Bring two part-time team member on board.
  4. Become a digital marketing resources for small and medium-sized business owners.
  5. Increase local brand awareness for Pink Studios.

These past 365 days have truly been a roller-coaster of lessons learned; adapting to the pace, learning how to financially run my business, juggling multiple clients at the same time, setting up processes, among other things.

What are 3 things you have accomplished this year?
Have you considered quitting your 9-5 but need encouragement or advice to do so? Chat me, I’d love to talk more about it.



 
Social Media Apps That Will Rock Your Small Business

Social Media Apps That Will Rock Your Small Business

Getting started with social media can be overwhelming when you really need to focus on launching or maintaining a business. Saying that a small business owner needs to manage their own social networks is a fallacy. Sometimes, the best thing you can do is hire a professional so you can focus on the rest. Are you ready to hire a social media professional for your small business? Click here for a consultation. However, if you feel like you want to embark on this journey, we have gathered a list of Social Media Apps that will most definitely help you rock your small business like a pro.

In order for you to better navigate through this post, we have created a key for clear understanding of where we stand with these.
👍🏼 = currently using and loving it. | ✅ = tried it but not currently using. | 📌 = interested in trying out.

Disclosure: This post may contain affiliate links, which means we may receive a commission if you click a link and purchase something.

Social Media Apps That Will Rock Your Small Business

Gain 👍🏼

At first, we heard about Gain when we were still working full-time managing a digital marketing team for a group of higher education institutions. The community managers swore by it. A day without Gain app; meant they just could.not.function. I mean it; I never understood why… until several months ago. Being the type-A personality, organization freaks that we are, we had a custom (and pretty bad-ass) Excel editorial calendar file to work on our social media content. It had everything from: color-coded dropdown boxes for tracking purposes, content, copy, status, client feedback, our feedback, etc. However, file versioning was becoming an issue.





While looking for a tool that could help us automate this process, we stumbled upon Gain again and immediately scheduled a call. Eric, the sales guy was unbelievable. He explained every feature and happily answered all our questions. After the call, there wasn’t much to think about; we immediately purchased a couple of licenses for us and our clients and in the blink of an eye, we got started. Let me tell you, this app is a game-changer. From having a calendar view, to adding labels, creating Facebook and/or Twitter posts, sending them to approval, scheduling. It doesn’t get any better than this. Our clients love the ability to track calendar approvals from their computer or smartphone with just one click. Well, we’d love to see a Linkedin integration, but don’t let this stop you from making the best decision of your life.

Surprisingly, some exciting news arrived to our inbox just 6 days before publishing this article. At the time we scheduled this post, Gain app did not offer integration with Linkedin. However, on Tuesday May 30th, the announcement was made! What does this mean? In addition to creating and scheduling content on Facebook, Twitter, and Instagram, you can now schedule posts for LinkedIn using GAIN. Can i hear an Amen? Now, seriously; make the best decision of your life and take your business to the next level. Click here and like us, get started using Gain app now.

Visit the Gain App website | Cost: $20/user

Gain App | pink studios

 

Hootsuite 👍🏼

At some point we’ve all used Hootsuite; am I right? Clearly we remember Hootsuite as one of the first social media apps we ever used. Our favorite feature about Hootsuite is being able to, at a glance, view several Twitter streams. For example, from the Pink Studios Twitter account main dashboard (which you should go follow right now if you aren’t already), we are able to see: Sent Tweets, Home Feed, Mentions and Pending Tweets.
While Hootsuite lets you connect and manage your social media accounts across more than 35 global networks, according to their website; we mostly use it to manage our Twitter account. Hootsuite offers a free plan and several other pricing options according to your needs.

Visit the Hootsuite website | Cost: Free with upgrade options

Hootsuite - Pink Studios

 

Tailwind 👍🏼

We were first introduced to Tailwind by María Elena from ambinity (go check it out) and we could not believe the amazing things that could be done with this app. Tailwind  lets you schedule Pinterest pins and Instagram posts ahead of time and pushes them live at optimal times based on your audience. After the posts have been pushed live you’ll be able to see performance stats. In addition, you are able to create Tribes which basically is a group board where you invite peers and share content yo maximize your reach.
Are you using Tailwind? What’s your experience with it?

Visit Tailwind website | Cost: Free trial for 100 pins and plans starts at $9.99/mo.




BoardBooster 📌

BoardBooster, basically works very similar to Tailwind, allowing you to: schedule pins, clean up boards, group board contribution, test pins, and analyze data to optimize your strategy. Whether you decide to go to the Tailwind route or the BoardBooster; they both offer amazing features that will help you streamline your social media processes for your small business.

Visit BoardBooster website | Cost: Free trial for 100 pins and plans starts at $5.00/mo.

MeetEdgar 📌

For the longest time, we’ve been dying to try out MeetEdgar but things are always crazy at the office and we certainly have not had the time. Either way, we wanted to include MeetEdgar on our Social Media Apps That Will Rock Your Small Business article because we are dying to try it out and believe it could be a great tool for small business owners trying to get the most out of their social media.

Visit MeetEdgar website | Cost: $79.00/mo or $588/yr.

 

Now we’d love to hear about your favorites.
Do you use any of these? Which ones do you love and/or hate? Any new ones to recommend? Leave them on the comments section below.





Accounting Apps That Will Rock Your Small Business

Accounting Apps That Will Rock Your Small Business

Initially this post was intended to include apps for small businesses in general. However, as we are continuously asked for app recommendations, we decided to split this up into a series of blog posts with the goal of helping you focus on what you need the most. We intend to continue update these, as we find more fantastic apps for your small business.

While searching for the perfect application to track client’s invoices and payments; and keep our business’ accounting organized; we narrowed it down to our two favorite options.

In order for you to better navigate through this post, we have created a key for clear understanding of where we stand with these.
👍🏼 = currently using and loving it. | ✅ = tried it but not currently using. | 📌 = interested in trying out.

Accounting Apps That Will Rock Your Small Business




Wave 👍🏼

By the end of 2016, we decided that our small business we needed a more robust application to manage or invoices and accounting. Somehow, we got our hands on Wave. Their “get paid faster” phrase kept sticking around and we could not help but give it a try and we have recommended Wave to plenty of business owners ever since. Initially what drove us to Wave was the amount of accounting options it provided; such a complete tool. From customizing templates, to creating vendors, items, estimates and invoices. In addition, it even has complete reporting tab with everything from balance sheets to tax reports, P&L, aging reports, income statements and more. After creating invoices you have the option to schedule payment reminders for clients to be automatically sent out after a certain time period has elapsed.

Wave also has a very complete initial dashboard in which at a glance you are able to see: overdue payments, send reminders, income reports and quick links. Additionally, this app allows for expense tracking and you can also take advantage of this using the Wave Receipts mobile app. Oh, did we mention that all of this is cloud-based and free? There’s never anything to update or install. Seriously, if you are going to only use one of these apps we’re recommending, it’s gotta be Wave.

Wave Apps Dashboard


Visit the Wave website
| Cost: Free
Image from: WaveApps.com

Pancake ✅


As many business owners at the beginning, we started our invoicing with Excel, then moved up to Paypal. After a while, we realized that we needed a system in place, no questions asked. One day we heard about Pancake. The name alone intrigued us, so we immediately went on and researched it. Pancake seemed to have exactly what we wanted, an easy way to send estimates and invoices and keep track of them. Yes! An accounting app to track our business’ income? Downfall? Once you purchase the application, you’ll need your web developer to install it and configure it on your server. One thing we absolutely loved about this app when we used it was the ability to attach a file to an invoice and have it deliver automatically to the client as soon as the payment was received.

Other features include: client area, online invoicing, project management, proposals, time tracking and more.
If you’d like to try it out, you can visit their demo page, login with their provided credentials and take a quick tour.

Visit the Pancake App website | Cost: $149




We’d love to hear about your favorites.
Do you use any of these accounting apps? Which ones do you love and/or hate? Any new ones to recommend? Leave them on the comments section below.



4 Podcasts Every Female Entrepreneur Should Listen To

4 Podcasts Every Female Entrepreneur Should Listen To

In this fast-paced environment that we are all currently living; finding time to watch TV, binge-watch the newest series on Netflix, or just read a book seems like a luxury. Our time is often so limited and compromised. However, we have found a way to maintain ourselves entertained while we work, on car rides or even before going to sleep: podcasts. If you want to feel super inspired, motivated and learn more about other rock-star female entrepreneurs doing fantastic things, you need to start listening to these 4 Podcasts Every Female Entrepreneur Should Listen To that we are about to share. We cannot enjoy these alone and wanted to share them with you.Please take a few minutes from your week to enjoy one or all of these. You’re welcome. 😉

 

All Up In Your Lady Business

This is currently one of our favorite podcasts at the moment and a recent find for us that we cannot get enough of. They share their experiences as business owners and interview other rockstar females who are making it. As they once said on an episode: we’ll listen to “conversations with inspiring ladies who have designed a life they love by doing a like they love.” Their name, slogan, awesome content and bubbly personality episode after episode makes us love this one a lot. You can also join the Facebook Group here.

🎧 Listen to the All Up In Your Lady Business podcast here.
💻Visit their website

 

Being Boss

Being Boss is a podcast by Emily Thompson and Kathleen Shannon. Each episodes speaks about topics we are all, at some point, curious about when having our own businesses. From Leaving the Day Job, to Working from Home, Client Management, and Behaving Like a Boss! I mean, if these titles don’t float your boat I don’t know what will. Emily and Kathleen do a fantastic job sharing tips, advice and interviews that’ll help you be a boss at work and in your life.

🎧 Listen to the Being Boss podcast here.
💻Visit their website

 

She Means Business

She Means Business is a podcast hosted by Carrie Green, founder of The Female Entrepreneur Association and brings us short weekly episodes about turning your ideas into reality by having your own business and how to be successful at it. Some of our favorite episodes are: Building Your Dream Business while Living your Dream Life, From Extreme Burn out to the Business of Your Dreams, and Condition Yourself for Success.

🎧 Listen to the She Means Business podcast here.
💻Visit their website

 

She Did It Her Way

This is another fantastic weekly podcast hosted by Amanda Boleyn, that’ll most definitely inspire you if you are creating or running your own business. This podcast is packed with advice and stories to help you succeed in the business world. If you are considering subscribing to this podcast, check out some of our favorite episodes: Startup to Success, CEO with a Side of Chic, and Bringing Your Vision to Life.

🎧 Listen to the She Did It Her Way podcast here.
💻Visit their website

 

Do you listen to any other great podcast from females who are rocking the business world? Please do share with us in the comments section below. We’d love to enjoy them with you and add them to our list of 4 Podcasts Every Female Entrepreneur Should Listen To. 🎧

 

How Busy Entrepreneurs Get Things Done

How Busy Entrepreneurs Get Things Done

The life of the typical entrepreneur is incredibly hectic. Startup business owners tend to face a rockier road than others due to the tasks associated with launching a brand new enterprise. But the path doesn’t become much smoother from there. In fact, a recent study indicates that an entrepreneur’s average workweek of is 63 percent longer than a common employee who puts in 40 hours per week.  Because of this, many entrepreneurs integrate the following time-saving tips into their lifestyle.

Getting a Head Start on the Day

While the majority of people are still sleeping at 3:45 a.m., Apple CEO Tim Cook is sorting and reading his latest emails. Michelle Obama has already begun her daily workout by 4:30 a.m. and Indra Nooyi, CEO of PepsiCo, is always in her office by 7:00 a.m. sharp. As you can see, it pays to get a head start on the day.

Certain individuals are able to rely on a sort of natural alarm clock. By utilizing the body’s inherent circadian rhythm, these people are able to regulate their sleeping habits and wake up without the use of an alarm clock. Although they might not be able to awaken at a specific time each and every morning, their margin of error is usually close enough to work with.

Fortunately for those who do depend on a mechanical or electronic clock, today’s alarms aren’t nearly as obnoxious and annoying as they once were. The traditional sound of a metal hammer striking a bell, while certainly effective, has given way to gradual signals, soothing human voices and environmental sounds from the rainforest.

Establishing a Consistent Schedule

Entrepreneurs are also known for maintaining consistent schedules. Checking emails, cooking breakfast and showering tend to be amongst the first items on most daily agendas. Not only does this let you establish a concrete routine, but it can help eliminate any indecisiveness you have.

Relying on a day-to-day schedule can even affect your productivity. Once you map out your schedule, you’re likely to find gaps ready to be filled with other activities. Try to use this time to your advantage by reading or studying. Those who want to bolster their career even further might spend some of their newfound free time in the office.

Hacking Your Commute

Depending on how far you have to drive, your daily work commute can be a real source of frustration. Since the trip usually takes place early in the day and again at the end of your shift, it’s far too easy to let the inconvenience turn into a serious stressor. However, there are a number of steps you can take to ease some of the tension and trouble over a lengthy commute.

Commuters sometimes find it useful to sing along with their favorite songs while driving. This is a great way to inject some fun into a boring commute. Depending on your skill level, however, this one might be best reserved for solo trips. Other ideas include learning a new language, listening to audiobooks and creating an audio journal.

Sharing your commute with a coworker is another great method to stave off the boredom and monotony of the daily drive. Carpooling can also save you money, increase the longevity of your vehicle and even help protect the environment.

Prioritizing Your Daily Activities

Prioritization goes hand-in-hand with the implementation of a daily schedule. Entrepreneurs who have the luxury of a personal assistant can delegate some of these activities, but many aren’t that lucky. In this case, there’s no other solution but to rank your responsibilities according to their importance and work your way down the list. Unfortunately, this process is rarely that straightforward.

Some prefer to prioritize their daily activities from easiest to most difficult. Finishing up smaller, menial tasks at the beginning of the day will leave you with plenty of time to focus on bigger tasks. Conversely, tackling the large jobs and major responsibilities upfront can eliminate some of the day’s stress right from the start. It’s ultimately up to you to choose the approach that works best.

Seeking out a Consulting Service

Business consulting firms are an excellent go-to for young entrepreneurs and startup brands. Apart from their awareness of current market trends, organizational management and regulatory compliance, consulting services can even help create, develop and refine your initial business model.

Startup enterprises and new business leaders stand to benefit immensely from a consulting service. While generalized firms can help you in a variety of different areas, you can call specialists in to handle specific functions such as finance, human resources or information technology. Other consultancy roles exist for nearly every business operation and activity imaginable.

Taking More Naps

This may sound counterproductive, but research shows that those who take short naps of 20 to 30 minutes throughout the day tend to be more alert and energetic than those who don’t. In fact, it’s rumored that Leonardo da Vinci took a 15-minute nap every four hours, thereby granting him six more hours per day. Thomas Edison was thought to follow similar sleeping patterns.

Despite the effectiveness of regular naps, the majority of traditional employers do not accommodate the practice. While it really isn’t feasible on any kind of large scale, some proactive companies have implemented quiet spaces and nap rooms for their staff. Employers such as Ben & Jerry’s, Zappos, Nike and even NASA all provide their employees with the option of napping throughout the workday.

Making the Most of Your Entrepreneurial Lifestyle

The entrepreneurial lifestyle isn’t for everyone.

Although it can be incredibly rewarding and exciting, it’s a role that demands a strong attention to detail, unwavering dedication to your business and the ability to multitask on a day-to-day basis. Pink Studios offers a range of social media, consulting, web design and other marketing services to help busy entrepreneurs keep up with the daily demand.

For those who are able to handle the fast-paced nature of the entrepreneur, however, success waits just around the corner.


Lexie Lu is a designer and blogger. She actively contributes to the design world and usually has a cup of coffee in close proximity. She writes weekly on Design Roast and can be followed on Twitter @lexieludesigner.

 

If You’re Personal, They Will Come To You: A Look at Personalized Marketing

If You’re Personal, They Will Come To You: A Look at Personalized Marketing


People are bombarded with marketing from the moment they hop in their car for work to the time when they turn off their phone just before bed. All that noise can be off-putting to a potential customer. To stand out from that horde of advertising, harness the power of personalized marketing. This technique comes in many forms, yet they all help attract new customers when done right.

The Value of Personalized Marketing

Here’s why personalized marketing is important:

As the numbers show, personalized marketing can be powerful, but it has much room for improvement. Read on to learn what to do — and what not to do — to boost your marketing efforts.

Personalize the Information

A media company like the New York Times definitely has its core demographics, yet each reader has their own share of interests. Big news outlets publish so much content each day that the articles a reader might truly be interested in get lost in the shuffle.

To help keep its audience as engaged as possible, the New York Times has been investing big in personalization over the past couple years. This goes well beyond the handful of “recommended for you” thumbnails at the end of articles. Instead, this is a fairly sophisticated system that tracks and displays what kind of articles the reader is interested in. Based on those habits, a custom lineup of articles and videos is suggested.

These efforts have helped increased the quality of each visitor’s experience and has lowered bounce rates.

While none of us likely have the deep pockets of the New York Times, we can learn from their efforts for our own websites. If you’re a content-heavy website, ensure certain types of readers are getting the type of information they’re interested in.

Think Twice About Using Names

One of the easiest ways to include a touch of personalization is to include the person’s name when sending out an email. This is a feature for most email campaign platforms, so it’s not hard to be tempted to do this. While it sounds smart — and polite — to include a personal greeting in your next email campaign, you might want to hold off on that.
Research has found that this turns people off because they’re accustomed to a wide range of spam and phishing attempts that include their names in the hopes of building trust in a victim. These days, most people can see right through such a scheme. The last thing you want is for your company to be associated with those unsavory types.

While you should definitely err on the side of caution, there is a time and place for including the recipient’s name in the email. Online learning resources such as Khan Academy and Coursera do well by including the recipient’s name, as it simulates the classroom and adds a welcome personal touch to the curriculum.

If you’re offering lessons of any type, then including the name might be a good idea. Otherwise, seriously consider whether it adds value or not.

Think of the Time Zone

Thanks to the Internet, even the smallest of businesses can go global. The downside to that is it makes marketing efforts all the more challenging when you’re dealing with different time zones. It’s natural to focus on the time zone you’re based on — especially when you’re already super busy. However, it’s important to target your digital communications (e-mails, social media, etc.) to people at the best possible times for each market.

Look at what happened to online clothing retailer BustedTees when they took this strategy to mind. The results were incredible when the company stopped sending one daily email at the same time and instead staggered it based on the time of the intended market. Email revenues were up 8.2 percent, and the click through rate rose to 11 percent. The content of the emails were the same — all that changed was the time they were delivered.

Time zone management is a low cost way to increase business. Do the research and discover the best time to reach your customers.

Perfect the Website

First impressions are important, and that’s why your website needs to immediately entice potential customers appropriately. Everything needs to be pleasingly designed and quick to load, but also clearly information and understated, especially if the topic and your business serves a delicate audience. 12 Keys Rehab takes on this approach and highlights their counseling services based on each client’s needs rather than a generic approach for everyone.

Adding some additional personalization can help turn a good website into a great one. Continental Warranty seemed to reach its peak when it comes to converting online visitors. However, they profiled visitors and sent them to specific landing pages. Doing so increased leads by 90 percent, according to a case study.

Get Personal

There’s a fine line between smart personalization and going so far that it comes across as inauthentic. Experiment regularly and track your results. You’ll soon discover what works best for you — and your audience.


Lexie Lu is a designer and blogger. She actively contributes to the design world and usually has a cup of coffee in close proximity. She writes weekly on Design Roast and can be followed on Twitter @lexieludesigner.