As many small business owners know quite well, a website is an outstanding way to let potential customers know about your company and its products and services. A well-planned website can also be a terrific marketing tool that will help to generate leads. In order to create a website that will increase the chances of getting some new customers, Unbounce notes it’s important to have a landing page that is expressly designed for getting as many qualified leads as possible. For example, the following tips will help you to create a lead-friendly website:
Make it clear who you are marketing to
While this may seem like an obvious point, there are plenty of websites that don’t let visitors know who the key customer is. In order to make the website as lead-friendly as possible, know who your customer is, and design the content around this person. Even if your small business has a variety of clients, try to design the site to appeal to the one that is a more typical and profitable customer.
One website that does this quite well is QuoteWizard; the large text at the top of the page that says “Auto, Home, Renter and Life Insurance Leads” lets visitors know that the site offers top quality leads to people in the insurance industry, and right below it short descriptions of lead types combined with small but eye-catching photos makes it clear who can benefit from working with the company.
Offer customers something
Just about everybody likes to get something for nothing, whether it’s free shipping, a coupon they can use right away on their order, or a complimentary e-book. Freebies are also a terrific way to get more leads, Jenny Shih notes. If you promise people something tangible in exchange for an email address, they are more likely to provide it. They key is to come up with something that customers will actually want. In general, the offer should be valuable enough that they will click on it, and written in a way that it’s very clear what you are offering.
In addition, the offer should tie into something the customer is already thinking about; for example, Hallmark.com does this not once but twice on its landing page. Customers who are wondering if they can purchase items on the website will see an offer for free in-store pickup on the main page, and those who are hoping to save money on their order will be happy to see a high value coupon that they can use right away.
Have call to actions where people can see them
In order to capture as many leads as possible, you need to place call to actions and other clickable links in prominent places on the website. You could have the best free offer in the industry, but if it’s tucked at the bottom of an ordering page, chances are good many potential customers won’t even see it. An example of a company that has a well-planned website is Starbucks; the site features an appealing call to action that’s placed smack dab in the center of the home page. “My Starbucks Rewards” is advertised in a white font over a black graphic, and then visitors are told that they can sign up for a loyalty program that’s “all about you” just by registering their Starbucks card. Not only is the positioning of the call to action ideal, it’s also a great example of asking customers to do something that will not overwhelm them and will make them feel like they are gaining something really cool by clicking on the link.
Over the course of our 5+ years in business, plenty of our clients have asked us how to take better pictures, which cameras should they get, what’s the best lighting and or setting for taking amazing photos. Sometimes, you don’t need a fancy $1k professional camera or photographer to take great photos than can help you further
promote your business.
Today, while searching through Pinterest, we have found this great DIY Tutorial on how to make a Photography Lightbox on WikiHow.
A 2005 study by the Department of Business at Kristianstad University found that brand awareness was the most influential factor in first-time consumer buying scenarios. The other major factors were brand loyalty, price, quality, and advertising, according to the study.
Smartphones have become an extension of the American consumer. Nielsen estimates 65 percent of Americans own smartphones and spend at least 60 hours per week consuming content across all their mobile devices. Your brand must have a way to reach the masses and constantly remind them of your products and services to maximize profits. These three methods will help you get started:
The 2014 Social Media Marketing Industry Report found 92 percent of marketers believe social media is an integral part of their overall marketing strategy. It’s essential for every business to have a presence on the “Big Three” social channels: Facebook, Twitter, and Google+. Profiles on LinkedIn, Tumblr, Pinterest, and Stumbleupon are also important for expanding your overall reach.
One of the most important keys to a successful social media campaign is consistency. For instance, the Facebook page for DriveTime, a used car dealership network, uses its logo and same color scheme on Twitter and its home page. Customers know exactly who they are dealing with when they see the signature green logo regardless of online channel.
Social media should be used to showcase your brand and engage customers at a personal level. It can also be used to build trust, boost traffic to your Web page, and increase search engine rankings. Though keeping social media platforms up-to-date can be done by just about anyone, consider hiring a specialist if you’re just getting started. Elance and Fiverr.com are two options to find a freelancer who can do the job for you.
A 2012 data analysis by Hubspot found 92 percent of companies that published blog entries multiple times daily acquired at least one new customer in the process. Further, blogging was identified by marketers as the top method for increasing traffic to their Web pages.
Blogging is the one medium that can make your company stick out among the crowd. All the fancy SEO tricks in the world cannot substitute for quality content that is searchable, clickable, and sharable by readers. Content is king in the world of SEO, and marketers who are serious about brand awareness ensure their blogs are active and full of useful information.
The same person you hire as a social media expert could double as a blogger. The two work hand-in-hand, as you create content on your homepage and promote it via social media. Odesk and Writer Access are two sources to consider for freelance writers and bloggers. Remember the content should be interesting and clickable first, and advertorial second.
MarketingZone.com asked 500 business owners who use Google Adwords if the advertising system works for them. Most pointed out how inexpensive the program is, but also clamored about the immediate results it can offer in search engines. At the same time, marketers generally said the program is hard to use, pricing is somewhat arbitrary, and its difficult to get a Google representative on the phone for customer service.
Despite the wide ranging reviews of Adwords, the fact remains you can get paid search results for the keywords of your choice that appear on the first page. Adwords is especially cost effective when your keywords are not as common. Adwords Express was introduced by Google to address some end user complaints about the platform being difficult to use. A new company could certainly benefit from paid advertising while building an organic link portfolio via their blog and social media platforms.
Business owners should do a brand awareness survey before and after incorporating all of the above marketing techniques into their overall strategies. The results are sure to keep profit margins positive and marketing personnel motivated.
The phrase “Grammar Nazi” might be familiar to you. It’s a rather less-than-respectful way of pointing out when someone takes an interest in the use of proper grammar on the Internet. However, the question really shouldn’t be “Why should I care about grammar?” but rather, “Why wouldn’t I?”
You don’t have to be some stuffy academic or a contender for Stephen King’s throne atop the literary universe to appreciate how bad grammar can seriously damage your credibility. I’m not just talking about off-the-cuff text messages to friends, either; you’d be surprised by how many “worldly” brands out there don’t take grammar seriously. Here’s why they should.
Credibility and Beyond
When you want to learn more about a particular person, brand or company, what do you do? There’s a good chance you set a course for their official website or social media page. If you should find that it’s riddled with spelling mistakes, poorly-worded posts or language that barely passes for English, what would you think of that person or brand?
You’d probably think they lack a certain attention to detail. You might even begin to question whether the product or service they’re selling is also of dubious quality.
We search the Internet for all kinds of things; suppose you were looking for something as innocuous as squirrel repellent or mosquito traps. You’re fairly likely to gravitate toward a company whose word you can trust when they talk about the effectiveness of their products. The aforementioned examples – Havahart and Mosquito Magnet, respectively – make a point of using excellent grammar across their main sites and their Facebook pages. They know what it means to put their best foot forward. Anything less would be a letdown, wouldn’t you agree? It’s due in no small part to their commitment to good grammar that you can believe them when they say that their products work.
How to Maintain Good Grammar
To some extent, carrying on about maintaining good grammar is going to make all of us feel as though we’re back in junior high, but maybe that’s what it takes. with people sharing and linking to the content you’ve created. Imagine how quickly one mistake can snowball.
Imagine how disappointing it is for a customer to find a company that has something worthwhile to say, but can’t seem to get it out in a coherent manner. It’s like finding out your favorite musician exclusively uses Auto-Tune; they might have pretty words, but have no talent for presentation.
The most elementary advice I can give you is to read everything you write out loud. Better yet, get someone else to read it out loud. Obvious mistakes will jump out at you. Then, if you need a little bit of help nailing down the difference between “your” and “you’re,” take a look at CopyBlogger’s Grammar Goofs cheat-sheet.
The English language has suffered enough damage over the last few years. I’ll echo what I said above: You don’t need to sound like a pompous intellectual to get your point across, but maintaining your credibility means sounding smarter than, say, a 12-year-old.
People who use the Internet have certain standards when it comes to the companies and brands they interact with. Having standards of your own is the first step toward leaving a lasting impression on them.
Question: Have you seen companies promoting their services or communicating to their followers and visitors with poor grammar? What is your take on that?