Ever since Facebook launched Facebook Live for everyone back in April 2016, most people have been tempted to use it. Some, have jumped the bandwagon and are creating amazing content for their followers; but there are still some users who do not dare to try this super engaging platform. “Going live” on Facebook feels special because you are going live with the people you care about.
Why use Facebook Live?
As of a couple years ago, regular Facebook updates are not enough. People are consuming videos more and more and so the game rules have changed. Facebook Live allows Pages (or profiles) to create broadcasts from a computer with a webcam or a smartphone. The reach possibilities for your page and brand are endless.
If you have not yet tried Facebook Live videos or you are looking for ways to improve your broadcasts, look no further. I got you. We have put together a list of helpful tips to help you make the most kick-ass Facebook Live videos for your followers:
- Promote, promote, promote: If you want people to watch your broadcast you need to make sure that they know you’ll be broadcasting. (duh! Captain Obvious.) I know that sometimes you go live for sudden reasons; but, as long as you can, make sure to include your Facebook Live broadcast on your content calendar so know in advance when you will be doing this and you can notify your followers and promote across all social networks.
Facebook has a neat feature where it notifies users when interesting Facebook Lives are on, but you can also encourage your followers to go to your Facebook Business Page and click on the Liked button, a drop-down will pop up and they’ll be able to turn on the notifications for your page – that will include: posts and live videos.
- Practice & Test: There are multiple things that should be practiced and tested before going Live on Facebook.
- make sure that your internet connection is optimal – Facebook Live videos are recommended on wifi and/or 4G connections. You can test your speed with apps such as SpeedTest. Anything above 3Mbps is great!
- test your lighting – a place that is too dark will discourage followers
- minimize background noise and keep an ear out for echo – you want to deliver a crisp sound
- do a test run for yourself – you can do this by selecting Only Me on the start screen.
- Timing – pick the right time for your Facebook Live while considering time difference across your states/countries. Facebook Insights is another great tool to consider when deciding.
- Write a kickass description: a kickass Facebook Live video needs a kickass description. Remember that videos on Facebook autoplay on mute, therefore users will immediately read the description to decide whether they want to join the party or not. Make sure that your description is concise and attractive.
- Outline or script: in my opinion, Facebook Live videos are not meant to be uptight, however, having a set list of topics you want to cover on your video will make the process so much smoother.
- Engage – begin the video by welcoming those who have joined, briefing the audience on the topics or purpose of the video and encouraging the audience to interact throughout the broadcast by commenting and asking questions.
- Be considerate – even if there are 2, 100 or 1,600 viewers, they all deserve the same respect.
- begin the video as planned – incorporating suggestions from tip #6 as desired. Do not wait 3 minutes to begin on your agenda because there are not enough people on.
- if you only had 3 viewers when you started the broadcast 5 minutes ago and now 2 more have joined, do not go back and repeat everything you already covered – the other 5 deserve your respect for being early; do not lose their interest.
- if you do not want to waste interest of those who arrived late to the party, periodically go over the topics covered and encourage them to watch the recording once it’s completed so they don’t miss out.
- Analyze Results: once your broadcast has come to an end, you will be able to take a look at the metrics provided. From your metrics, you will be able gauge your performance and continue to polish your Facebook Live strategy.
- Reply to Comments: once your broadcast has finalized, make sure to reply to all those comments that were left on your video – engaging is key!
- Don’t let it die, re-purpose: Facebook Live videos are evergreen – they will stay on your Page forever. Use them on your content strategy by referring to them through blog posts, other Facebook Live videos, re-sharing them on different social networks, and so on. The opportunities are endless.
Now, get your strategy together and turn on those cameras!
Still having doubts on how to get started or perfection your strategy? Relax, send us a quick note and we’ll work together to create some kickass content.
As many small business owners know quite well, a website is an outstanding way to let potential customers know about your company and its products and services. A well-planned website can also be a terrific marketing tool that will help to generate leads. In order to create a website that will increase the chances of getting some new customers, Unbounce notes it’s important to have a landing page that is expressly designed for getting as many qualified leads as possible. For example, the following tips will help you to create a lead-friendly website:
Make it clear who you are marketing to
While this may seem like an obvious point, there are plenty of websites that don’t let visitors know who the key customer is. In order to make the website as lead-friendly as possible, know who your customer is, and design the content around this person. Even if your small business has a variety of clients, try to design the site to appeal to the one that is a more typical and profitable customer.
One website that does this quite well is QuoteWizard; the large text at the top of the page that says “Auto, Home, Renter and Life Insurance Leads” lets visitors know that the site offers top quality leads to people in the insurance industry, and right below it short descriptions of lead types combined with small but eye-catching photos makes it clear who can benefit from working with the company.
Offer customers something
Just about everybody likes to get something for nothing, whether it’s free shipping, a coupon they can use right away on their order, or a complimentary e-book. Freebies are also a terrific way to get more leads, Jenny Shih notes. If you promise people something tangible in exchange for an email address, they are more likely to provide it. They key is to come up with something that customers will actually want. In general, the offer should be valuable enough that they will click on it, and written in a way that it’s very clear what you are offering.
In addition, the offer should tie into something the customer is already thinking about; for example, Hallmark.com does this not once but twice on its landing page. Customers who are wondering if they can purchase items on the website will see an offer for free in-store pickup on the main page, and those who are hoping to save money on their order will be happy to see a high value coupon that they can use right away.
Have call to actions where people can see them
In order to capture as many leads as possible, you need to place call to actions and other clickable links in prominent places on the website. You could have the best free offer in the industry, but if it’s tucked at the bottom of an ordering page, chances are good many potential customers won’t even see it. An example of a company that has a well-planned website is Starbucks; the site features an appealing call to action that’s placed smack dab in the center of the home page. “My Starbucks Rewards” is advertised in a white font over a black graphic, and then visitors are told that they can sign up for a loyalty program that’s “all about you” just by registering their Starbucks card. Not only is the positioning of the call to action ideal, it’s also a great example of asking customers to do something that will not overwhelm them and will make them feel like they are gaining something really cool by clicking on the link.
Over the course of our 5+ years in business, plenty of our clients have asked us how to take better pictures, which cameras should they get, what’s the best lighting and or setting for taking amazing photos. Sometimes, you don’t need a fancy $1k professional camera or photographer to take great photos than can help you further
promote your business.
Today, while searching through Pinterest, we have found this great DIY Tutorial on how to make a Photography Lightbox on WikiHow.
A 2005 study by the Department of Business at Kristianstad University found that brand awareness was the most influential factor in first-time consumer buying scenarios. The other major factors were brand loyalty, price, quality, and advertising, according to the study.
Smartphones have become an extension of the American consumer. Nielsen estimates 65 percent of Americans own smartphones and spend at least 60 hours per week consuming content across all their mobile devices. Your brand must have a way to reach the masses and constantly remind them of your products and services to maximize profits. These three methods will help you get started:
The 2014 Social Media Marketing Industry Report found 92 percent of marketers believe social media is an integral part of their overall marketing strategy. It’s essential for every business to have a presence on the “Big Three” social channels: Facebook, Twitter, and Google+. Profiles on LinkedIn, Tumblr, Pinterest, and Stumbleupon are also important for expanding your overall reach.
One of the most important keys to a successful social media campaign is consistency. For instance, the Facebook page for DriveTime, a used car dealership network, uses its logo and same color scheme on Twitter and its home page. Customers know exactly who they are dealing with when they see the signature green logo regardless of online channel.
Social media should be used to showcase your brand and engage customers at a personal level. It can also be used to build trust, boost traffic to your Web page, and increase search engine rankings. Though keeping social media platforms up-to-date can be done by just about anyone, consider hiring a specialist if you’re just getting started. Elance and Fiverr.com are two options to find a freelancer who can do the job for you.
A 2012 data analysis by Hubspot found 92 percent of companies that published blog entries multiple times daily acquired at least one new customer in the process. Further, blogging was identified by marketers as the top method for increasing traffic to their Web pages.
Blogging is the one medium that can make your company stick out among the crowd. All the fancy SEO tricks in the world cannot substitute for quality content that is searchable, clickable, and sharable by readers. Content is king in the world of SEO, and marketers who are serious about brand awareness ensure their blogs are active and full of useful information.
The same person you hire as a social media expert could double as a blogger. The two work hand-in-hand, as you create content on your homepage and promote it via social media. Odesk and Writer Access are two sources to consider for freelance writers and bloggers. Remember the content should be interesting and clickable first, and advertorial second.
MarketingZone.com asked 500 business owners who use Google Adwords if the advertising system works for them. Most pointed out how inexpensive the program is, but also clamored about the immediate results it can offer in search engines. At the same time, marketers generally said the program is hard to use, pricing is somewhat arbitrary, and its difficult to get a Google representative on the phone for customer service.
Despite the wide ranging reviews of Adwords, the fact remains you can get paid search results for the keywords of your choice that appear on the first page. Adwords is especially cost effective when your keywords are not as common. Adwords Express was introduced by Google to address some end user complaints about the platform being difficult to use. A new company could certainly benefit from paid advertising while building an organic link portfolio via their blog and social media platforms.
Business owners should do a brand awareness survey before and after incorporating all of the above marketing techniques into their overall strategies. The results are sure to keep profit margins positive and marketing personnel motivated.