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Storage and Backup Apps That Will Rock Your Small Business

Storage and Backup Apps That Will Rock Your Small Business

Ever had a blog post, graphic or report and lost it because you did not have proper storage and backup apps?

It has probably happened to all of us at least once or twice or a couple hundred times. When you own a business, time is money and as cliché as it sounds it is the truth.

Your time is precious and having to redo that file you just lost is too painful. Luckily, we have put together a list of our go-to storage and backup apps.

In order for you to better navigate through this post, we have created a key for clear understanding of where we stand with these.
👍🏼 = currently using and loving it. | ✅ = tried it but not currently using. | 📌 = interested in trying out.

Disclosure: This post may contain affiliate links, which means we may receive a commission if you click a link and purchase something.

 

Storage and Backup Apps That Will Rock Your Small Business

Google Drive 👍🏼

At this point, probably we have all either used Google Drive or a Google product. Google Drive comes with many other apps included when you sign up for a Google account such as: Sheets, Docs, Slides, Calendar, Groups, Google+ and many more. Do you have a Google account but no clue on how to access your Google Drive? The direct link would be: drive.google.com. Google Drive is a great storage and backup app since it is easily available on Windows, Mac, any browser and it even has a mobile app for Android or iOS.
Once you are in the app, that’s where you get creative and decide the best way to organize this for you and your business.

In our case, it’s pretty straightforward. We have organized our storage with Google Drive into main folders: one per client and one for our business which includes basic files that we might need on-the-go; such as: logos, brand guidelines, important links, clients expiration dates, etc. A client folder looks something like this:

  • [Main Folder] Client > Company Name
    • [folder] Assets – includes: official photos and material provided
    • [folder] Branding – this includes: brand guidelines and logos
    • [folder] Proposal
    • [folder] Invoices
    • [folder] Reports
    • [folder] Social Media
      • Facebook
      • Twitter
    • [folder] Stock Photos
    • [folder] Website

Once you have established your structure you can invite others to participate. You can grant access per file or per entire folder; you can also decide whether they’ll have view, edit or comment.

With you account you have access to 15GB included which is plenty – depending on your business. Alternatively, you can upgrade to up to 30TB (terabytes); however, having 100GB upgrade only costs $1.99 per month.

Storage and Backup Apps | Google Drive


Dropbox ✅

Dropbox was one of the first storage and backup apps we tried when we first started our business and even though we are not super active with it; it is still helpful when sharing big files with clients. Dropbox allows you to save any type of file and sync them between devices. When you download Dropbox and use it for storage and backup app, your files are available on your computer even when you’re offline. Isn’t that pretty amazing?

 

Ready for pricing and storage? The free/standard version comes with 2GB of storage and you can earn more space on your Dropbox Basic account. The paid version for individuals starts at $8.25/mo and for teams at $12.50/user/mo.


Wetransfer ✅

Although WeTransfer is not necessarily a storage and backup app; it is a great tool to “transport” big documents to a final destination. As some of you may know, email accounts have a maximum file size that you are enabled to send per email. When you are working with large data files, hi-resolution photography, etc; those file size limitations can be a pain. However, that’s where WeTransfer comes in and saves the day! It allows you to send files of up to 2GB on one execution. How does it work? First, visit WeTransfer.com and on the left side, you’ll find a box with some required fields; there you should go ahead and type your email address, the email address where the file should be sent out to and attach the file; wait a few seconds and voilà.

Visit the WeTransfer website | Cost: Free with option to upgrade as well.

There’s a plethora of storage and backup apps that you can choose from. The most important thing to remember is, that it doesn’t matter which one you use, as long as stick to the one that best suits you and create a regular updating method to lower the chances of losing files.

 

 

We’d love to hear about your favorite storage and backups apps.

Do you use any of these? Which ones do you love and/or hate? Any new ones to recommend? Leave them on the comments section below.



Social Media Apps That Will Rock Your Small Business

Social Media Apps That Will Rock Your Small Business

Getting started with social media can be overwhelming when you really need to focus on launching or maintaining a business. Saying that a small business owner needs to manage their own social networks is a fallacy. Sometimes, the best thing you can do is hire a professional so you can focus on the rest. Are you ready to hire a social media professional for your small business? Click here for a consultation. However, if you feel like you want to embark on this journey, we have gathered a list of Social Media Apps that will most definitely help you rock your small business like a pro.

In order for you to better navigate through this post, we have created a key for clear understanding of where we stand with these.
👍🏼 = currently using and loving it. | ✅ = tried it but not currently using. | 📌 = interested in trying out.

Disclosure: This post may contain affiliate links, which means we may receive a commission if you click a link and purchase something.

Social Media Apps That Will Rock Your Small Business

Gain 👍🏼

At first, we heard about Gain when we were still working full-time managing a digital marketing team for a group of higher education institutions. The community managers swore by it. A day without Gain app; meant they just could.not.function. I mean it; I never understood why… until several months ago. Being the type-A personality, organization freaks that we are, we had a custom (and pretty bad-ass) Excel editorial calendar file to work on our social media content. It had everything from: color-coded dropdown boxes for tracking purposes, content, copy, status, client feedback, our feedback, etc. However, file versioning was becoming an issue.





While looking for a tool that could help us automate this process, we stumbled upon Gain again and immediately scheduled a call. Eric, the sales guy was unbelievable. He explained every feature and happily answered all our questions. After the call, there wasn’t much to think about; we immediately purchased a couple of licenses for us and our clients and in the blink of an eye, we got started. Let me tell you, this app is a game-changer. From having a calendar view, to adding labels, creating Facebook and/or Twitter posts, sending them to approval, scheduling. It doesn’t get any better than this. Our clients love the ability to track calendar approvals from their computer or smartphone with just one click. Well, we’d love to see a Linkedin integration, but don’t let this stop you from making the best decision of your life.

Surprisingly, some exciting news arrived to our inbox just 6 days before publishing this article. At the time we scheduled this post, Gain app did not offer integration with Linkedin. However, on Tuesday May 30th, the announcement was made! What does this mean? In addition to creating and scheduling content on Facebook, Twitter, and Instagram, you can now schedule posts for LinkedIn using GAIN. Can i hear an Amen? Now, seriously; make the best decision of your life and take your business to the next level. Click here and like us, get started using Gain app now.

Visit the Gain App website | Cost: $20/user

Gain App | pink studios

 

Hootsuite 👍🏼

At some point we’ve all used Hootsuite; am I right? Clearly we remember Hootsuite as one of the first social media apps we ever used. Our favorite feature about Hootsuite is being able to, at a glance, view several Twitter streams. For example, from the Pink Studios Twitter account main dashboard (which you should go follow right now if you aren’t already), we are able to see: Sent Tweets, Home Feed, Mentions and Pending Tweets.
While Hootsuite lets you connect and manage your social media accounts across more than 35 global networks, according to their website; we mostly use it to manage our Twitter account. Hootsuite offers a free plan and several other pricing options according to your needs.

Visit the Hootsuite website | Cost: Free with upgrade options

Hootsuite - Pink Studios

 

Tailwind 👍🏼

We were first introduced to Tailwind by María Elena from ambinity (go check it out) and we could not believe the amazing things that could be done with this app. Tailwind  lets you schedule Pinterest pins and Instagram posts ahead of time and pushes them live at optimal times based on your audience. After the posts have been pushed live you’ll be able to see performance stats. In addition, you are able to create Tribes which basically is a group board where you invite peers and share content yo maximize your reach.
Are you using Tailwind? What’s your experience with it?

Visit Tailwind website | Cost: Free trial for 100 pins and plans starts at $9.99/mo.




BoardBooster 📌

BoardBooster, basically works very similar to Tailwind, allowing you to: schedule pins, clean up boards, group board contribution, test pins, and analyze data to optimize your strategy. Whether you decide to go to the Tailwind route or the BoardBooster; they both offer amazing features that will help you streamline your social media processes for your small business.

Visit BoardBooster website | Cost: Free trial for 100 pins and plans starts at $5.00/mo.

MeetEdgar 📌

For the longest time, we’ve been dying to try out MeetEdgar but things are always crazy at the office and we certainly have not had the time. Either way, we wanted to include MeetEdgar on our Social Media Apps That Will Rock Your Small Business article because we are dying to try it out and believe it could be a great tool for small business owners trying to get the most out of their social media.

Visit MeetEdgar website | Cost: $79.00/mo or $588/yr.

 

Now we’d love to hear about your favorites.
Do you use any of these? Which ones do you love and/or hate? Any new ones to recommend? Leave them on the comments section below.





Accounting Apps That Will Rock Your Small Business

Accounting Apps That Will Rock Your Small Business

Initially this post was intended to include apps for small businesses in general. However, as we are continuously asked for app recommendations, we decided to split this up into a series of blog posts with the goal of helping you focus on what you need the most. We intend to continue update these, as we find more fantastic apps for your small business.

While searching for the perfect application to track client’s invoices and payments; and keep our business’ accounting organized; we narrowed it down to our two favorite options.

In order for you to better navigate through this post, we have created a key for clear understanding of where we stand with these.
👍🏼 = currently using and loving it. | ✅ = tried it but not currently using. | 📌 = interested in trying out.

Accounting Apps That Will Rock Your Small Business




Wave 👍🏼

By the end of 2016, we decided that our small business we needed a more robust application to manage or invoices and accounting. Somehow, we got our hands on Wave. Their “get paid faster” phrase kept sticking around and we could not help but give it a try and we have recommended Wave to plenty of business owners ever since. Initially what drove us to Wave was the amount of accounting options it provided; such a complete tool. From customizing templates, to creating vendors, items, estimates and invoices. In addition, it even has complete reporting tab with everything from balance sheets to tax reports, P&L, aging reports, income statements and more. After creating invoices you have the option to schedule payment reminders for clients to be automatically sent out after a certain time period has elapsed.

Wave also has a very complete initial dashboard in which at a glance you are able to see: overdue payments, send reminders, income reports and quick links. Additionally, this app allows for expense tracking and you can also take advantage of this using the Wave Receipts mobile app. Oh, did we mention that all of this is cloud-based and free? There’s never anything to update or install. Seriously, if you are going to only use one of these apps we’re recommending, it’s gotta be Wave.

Wave Apps Dashboard


Visit the Wave website
| Cost: Free
Image from: WaveApps.com

Pancake ✅


As many business owners at the beginning, we started our invoicing with Excel, then moved up to Paypal. After a while, we realized that we needed a system in place, no questions asked. One day we heard about Pancake. The name alone intrigued us, so we immediately went on and researched it. Pancake seemed to have exactly what we wanted, an easy way to send estimates and invoices and keep track of them. Yes! An accounting app to track our business’ income? Downfall? Once you purchase the application, you’ll need your web developer to install it and configure it on your server. One thing we absolutely loved about this app when we used it was the ability to attach a file to an invoice and have it deliver automatically to the client as soon as the payment was received.

Other features include: client area, online invoicing, project management, proposals, time tracking and more.
If you’d like to try it out, you can visit their demo page, login with their provided credentials and take a quick tour.

Visit the Pancake App website | Cost: $149




We’d love to hear about your favorites.
Do you use any of these accounting apps? Which ones do you love and/or hate? Any new ones to recommend? Leave them on the comments section below.



It all started eight years ago…

It all started eight years ago…

It all started eight years ago…
and it could not have been possible without YOU!

Eight years ago, we decided to begin our “little” journey called Pink Studios; and clearly this has evolved into something that never in my wildest dreams I imagined.

What has happened ever since?
  1. We’ve worked with way over 50 clients.
  2. Built over 22 websites.
  3. Worked on over 150 projects.
  4. Managed over $100K in digital media buy. (yes, you read correctly!)

They say, Choose a job you love, and you will never have to work a day in your life and boy, were they right!




Today, I want to really show you how grateful I am for you, your business and my wish to your continuous growth. Therefore, starting today through the end of April 2017; we will be offering 20% off on any service booked by the end of the month. Yes! It’s not a typo! We are that happy! 🙂

Whether it’s a website audit, help with your social media content, strategy or ads; email marketing, graphic design; you name it; it’s included!

Take advantage and grab this today, before it’s too late. Click here to send us an email or here to fill out the contact form.
We’re so excited. Let’s get started!

Don’t forget to sign up to your mailing list below, it’s quick and easy and you will receive tons of free and valuable information.



Marketing Your Wedding Planning Business

As a wedding planner, you have the unique opportunity to live through this special day over and over again, each time making it a new experience. However, in addition to the fun, being a wedding planner also means that you have to run your own business, wearing the hats of an accountant and a marketer.

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can be a daunting task, especially if you don’t want to invest thousands and thousands of dollars into conventional advertising. Luckily, you don’t have to invest much more than time when you use the following marketing techniques:

Face-to-Face Marketing

A booth at a bridal show with a custom stand banner can be more effective than almost any other type of traditional marketing. When selecting a show, look for a well established show and preferably one that is affiliated with a statewide or national bridal magazine. At a show, you will have the opportunity to chat face to face with brides to

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be, but don’t forget to network with the vendors. You need a list of preferred vendors, and an expo is the perfect way to meet them.

Professional Certification

With professional certification, you give your business an extra edge. Clients will take you seriously, and businesses will be more likely to partner with you and share referrals. Along with lending to your credibility, a wedding planner career diploma from schools like PennFoster.edu, for example, grants you admission to the Association of Bridal Consultants (ABC). ABC is a professional organization that gives you access to educational resources, support, and networking opportunities with other wedding industry professionals.

Networking

Once you launch your bridal planning business, spending time on Facebook stops being a distraction. Instead, it becomes the cornerstone of your marketing efforts. Create a business page, and invite all of your friends to like it. As they start to follow you, your posts will be seen in the sidebar of their friends’ pages, which will help to garner even more attention.

Apps like Edgerank Checker (EdgerankChecker.com) will help you figure out when your client base is using the network so that you can maximize the effects of your posts. Pictures are worth a thousand words and weddings are very visual, so be sure to post lots of pictures. This is a really easy way for potential clients to visualize your capabilities and get excited about what you do.

The First One’s Free

Before you attract a huge roster of clients, you may need to give a bit away. Keep the fact that you are working for free a secret, or people may undervalue your services. Make your first few forays into the wedding planning world a gift for friends. Those free jobs are an investment into finding paying gigs, and you need to treat them as such.

Labeled Party Favors

When you plan someone’s wedding, don’t forget to market to the guests. Most brides and grooms have friends who are also at the marrying age. Labeled wedding favors and water bottles are the perfect place for you to get your name out there. At My Wedding Favors, you can grab anything from bubbles to customized wine stoppers. The couple’s name and the date should take center stage, but add a bit of text that credits the planning of the big day to you.

Create a Blog

Your website should talk about the services that you provide, but your blog is where you can showcase past events. Create a story of each wedding that you plan, and make sure to give the link to the happy couple. They will share the link on their social networking sites, and as their friends scroll through the story, they may be convinced that they need your services as well.
Also remember that a website or in this case a blog, would be your presentation card for potential customers. You don’t want their first opinion about you to be misleading. Hire a professional to create your blog – there are plenty of designers who can help you with this. For example, Pink Studios offers a variety of price ranges to fit most budgets and we specialize in event planning businesses.

Don’t Forget Pinterest

Even before they realize they need a planner, couples will start searching for ceremonial ideas online. Create an attractive Pinterest account dedicated to wedding ideas. DIY projects won’t necessarily convince the bride to do it herself, but it will show her what you and your preferred vendors are capable of creating. Keep in mind that providing useful content online will posit you as an expert in the field, and it will bring you more traffic than you would normally get.

Feeling a bit overwhemed with all of this? Sit back and relax. We can definitely help you put all the pieces together to market your business in the most productive way! We have the expertise needed to take your event planning business to the next level. From stand banner designs, favor boxes, goodie bags and boxes, table numbers, business cards, trifold brochures, folded cards, blog designs, social media management and cosultation and so much more!

Take a look at some of our creations by visiting our Facebook page.

Which other techniques do you use to maket your wedding planning business? We’d love to hear!